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12-Page Cheat Sheet

Which metrics matter?

6 MetricsAs marketers, we work tirelessly to move the needle on a laundry-list of metrics. But with studies that show 73% of executives don’t believe that marketing drives demand and revenue, we have to make sure that we can prove the ROI of our marketing efforts. 

Do you know which metrics actually matter to your boss? In this cheat sheet of metrics, we'll share the six metrics that do.

This brief 12-page cheat sheet includes:

  • Six marketing metrics that prove the value of your marketing efforts
  • Formulas and examples to help you calculate your own metrics
  • Explanations and scenarios of why these metrics are important and how to interpret them

Download our cheat sheet to learn how you can show your boss the true value of your marketing. 



Download the guide